How does your social media presence compare to the big CRE players?


If you’re not on social media, are you really serious about your business? Today’s commercial real estate industry demands a social media presence, and while some are faring better than others do, it’s safe to say it’s better to be on than off. The Pew Research Center suggests about 72% of all online U.S. adults visit Facebook at least once a month. Using Facebook along with other social media platforms gives your brand repeated exposure to clients and a global network of CRE professionals.

When it comes to the leading social media platforms, a number of big box CRE brokerages are leading the pack in leveraging these powerful tools for brand awareness, networking, and knowledge. These companies have been using their social media channels effectively by posting consistent, relevant, and timely text-based content, images, videos, and live streaming. Let’s take a look at the following top six brokerages that continue to up their game and take social media by storm. We have made it easy for you to link to each one and learn from the masters.

  1. CBRE Group

Twitter  Facebook  Google  LinkedIn YouTube

The world’s largest CRE firm with over 75,000 professionals in more than 60 countries, CBRE also covers the Internet with their social media presence. Find up-to-date industry news, reports, investor relations, and more by connecting with them on their active social media platforms.

  1. Cushman & Wakefield

Twitter  YouTube  Facebook  LinkedIn

Another leading global commercial real estate company, Cushman & Wakefield, actively posts on Facebook, Twitter, and LinkedIn. Their extended online presence include their very cool YouTube channel, boasting thousands of followers and hundreds of thousands of views on series topics like “Cool Streets,” and “Ideas into Action.”

  1. JLL

Twitter  YouTube  Facebook  Google+  SlideShare

According to their website, JLL has helped clients for over 250 years “drive unexpected value from real estate they own, use or invest in.” They know commercial real estate and they know social media. The cover the gamut, even establishing a presence on the LinkedIn platform SlideShare.

  1. Colliers International

Twitter  LinkedIn  Facebook  YouTube  Instagram

Their bright blue website is also indicative of their social media presence. Fresh, relevant insights and updates on financial and investor relations, Colliers International also uses their Instagram presence to build their brand and well.

  1. NAI Global

Twitter  LinkedIn  Facebook  YouTube  Instagram NewsFunnel

With 400 local offices and 7,000+ local market leaders, NAI Global is among the top ten most powerful brokerage firms. They pride themselves in connecting with local markets to serve their clients with “exceptional solutions.”

  1. Lee & Associates

Twitter  LinkedIn  Facebook  YouTube  

Their website can tell you all about this group, but their Twitter feed, LinkedIn page, and YouTube channel show you how active they are on social media. Lee & Associates keeps you well informed with news headlines, research, and properties from across the globe. They are the largest broker-owned firm in North America and another hot firm to follow on social media.