Toys R Us Was Doomed to Fail!


The most recent news of Toys R US (“TRU”) closing all its stores came as no surprise to (RE)meter.  (RE)meter rated and identified, TRU as a High to Extreme Risk tenant beginning in 2012 an ongoing alarm for landlords to prepare for significant store closings.   Sure enough, within 90 days of vowing not to close its stores, TRU announced it will begin to process lease terminations en route to complete U.S. liquidation.

Bankruptcy  Last September TRU announced its Chapter 11 bankruptcy filing as a strategic as a way to restructure its high debt load related to its LBO in 2005.  At that time, the big-box retailer claimed the bankruptcy would allow stores to remain open. However, (RE)meter was able to anticipate the ultimate demise of TRU thanks to (RE)meter’s real-time industry reports. Here is how the retailer’s ultimate demise transpired:

  • Debt Restructuring Only Sep 19, 2017 – Toys “R” Us, the children’s toy store struggling from a massive amount of debt and fierce online competition, has filed for bankruptcy – Forbes
  • Store Closures Dec 18, 2017 – Toys “R” Us Inc., which filed for bankruptcy in September, is considering closing at least 100 U.S. stores – Bloomberg
  • More Store Closures Jan 24, 2018 – Toys “R” Us is planning to shutter roughly 180 stores across the country, or about one-fifth of its U.S. store fleet – CNBC
  • Liquidation Mar 15, 2018 – Toys “R” Us, the iconic retail chain that has sold toys and games to millions of children for generations, is closing shop in the United States – New York Times

How Did (RE)meter See What Others May Have Missed?  (RE)meter was able to rate TRU against 7,071 stores within the U.S. hobby, toy, and game industry. Rather than focusing only on TRU’s high debt issues, (RE)meter looked beyond the surface to understand how TRU compared to other industry stores in terms of growth, profitability, rent affordability, and productivity, as well as many other aspects of tenant performance.

For instance, while TRU per store revenues were declining by 39.3% since 2012, “Their strategy was to not pay down debt or invest in existing locations, but rather to expand store locations; ultimately a poor business strategy”, says Scott Openlander Co-Founder of (RE)meter.   In addition, despite improvements from 2013 to 2016, TRU’s operating profits fell substantially short of industry norms, a benchmark often overlooked.

Other Issues  Along with high debt and declining revenue, “TRU” would have had to overcome the following issues in order to survive:

  • Higher prices vs. big-box competitors such as Amazon, Walmart and Target
  • An outdated website problematic for online sales
  • Reported poor in-store customer service


Declining Sales While “TRU” per store sales were declining by 39.3% since 2012, the industry per store sales grew slightly at 1.5%.





Productivity Declines “TRU” sales per employee, a measure of productivity, has declined since 2012, while its industry remained stable.





Weak Operating Profits  Although “TRU” operating profits were improving from 2013 to 2016, they are still substantially less than the industry norm.    Strong operating profits are key to sustaining space and affording rent expense.





Unaffordable Leases Rent expense is a significant cost for retailers.  Combine rent with build-out and payroll expenses, and leased space can quickly become the most significant expense for a retail company.    A key understanding of tenant health is understanding the total capital needed to cover expenses for leased space.  Thus, it is important to look at operating profits.



For “TRU”, the weak operating profits generated from brick-and-mortar stores, i.e., leased space, create a very poor EBITDA-to-Rent ratio, translating to difficulty in affording rent.  To be competitive with industry peers, “TRU” would have to improve its operating profit by more than 30 times!

“TRU” initially announced a debt restructuring only to shift to a full liquidation and closure of all US stores in 6 months’ time!  Landlords need to evaluate their tenants stores consistently to proactively plan for tenant defaults and store closings.

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